Media Services

Media Planning

• Develops multichannel media plans for pharmaceutical brands targeting the physician & healthcare markets
• Evaluates all types of media
• Identifies opportunities across the various media platforms and portals
• Creates cost efficient and effective media plans
• Plans, buys, coordinates for all types of media
• Analyzes and provides metrics for all types of media
• Targets the US and global (including Canadian) physician and healthcare markets
• Reports promotional activity for competitive brand campaigns (Rx/OTC)
• Liaison among client, creative agency and publishers
• Tracks client's total media spend for all brands at any given time
• Verifies all ad placements
• Provides the option to represent a pharmaceutical company/brand at the various conventions

Media Buying

• Buys, coordinates for all types of media
• Negotiates deep discounts and value added programs on behalf of the brand
• Tracks client's total media spend for all brands at any given time
• Simplifies the media buying/billing/payment process by centralizing and maintaining all the administrative functions associated with client billing/adjustments/reconciliations and publisher payments

Print Advertising

• Ad Planning
• Ad Production
• Ad Agency Liaison
• Journals
• Periodicals

Internet Advertising

• Digital Media Planning
• Ad Agency Liaison
• Digital Media Production
• Web Site Ads
• SEO
• Click Ads – PPC/PPM
• Social Media Ads
• Email Campaigns
• Banner Ads

Digital Mobile Advertising

• iPhone
• iPad
• Android
• Blackberry
• Windows Mobile

Print Collateral

• Planning
• Print Production
• Ad Agency Liaison
• Fulfillment Liaison
• Brochures
• Sell Sheets
• Flyers
• Direct Mail

Outdoor, Promotion & Event Advertising

• Planning
• Ad Production
• Ad Agency Liaison
• Signs & Banners
• Posters
• Point of Sale
• Onpack
• Trade & Consumer Shows